PRODUCT: Switch: How to Change Things When Change Is Hard, Chip Heath and Dan Heath
Cheapest Place to Buy: www.amazon.com
My Personal Rating: 9 out of 10
For the most awesome book on How to Change…take a look at my personal review!
The Heath brothers address motivating employees, family members, and ourselves in their analysis of why we too often fear change. While change is not inherently frightening, it is our ability to alter our habits that can be complicated by the disjunction between our rational and irrational minds: one part of us wants to be swimsuit-season ready and the other part acquiesces to that delicious dessert!
What we really need to focus on is how to find the balance between our powerful drives and our reason. The authors make great use of anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target.
The Heaths speak energetically and encouragingly, through these lively examples, on how to modify our behaviors and businesses.
“Change is hard.” “People hate change.”
We have all heard both of these most common quotes when we talk about change.
The authors point out that if people hate change, they have a funny way of showing it. Examples that counter this statement include:
- Every iPhone sold serves as counter-evidence
- Every text message sent
- Every corporate merger finalized
- Every aluminum can
- Getting married
- Having kids
The last example is awesome…if people truly hate change, then having a kid is an awfully dumb decision…this is a huge change!
The Big Question?
If some huge changes, like marriage, come joyously…why is that some trivial changes, like submitting a time sheet on time, meet such fierce resistance?
Answer to the Big Question…Two Separate “Systems” in Our Brains!
The authors find the answer in the research of some brilliant psychologists who discovered that people have a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).
Is It Possible To Align Both Systems?
In those situations where change is hard, is it possible to overcome our internal “schizophrenia” about change?
In the authors’ research, studies were conducted on people trying to make difficult changes:
- People fighting to lose weight and keep it off
- Managers trying to overhaul an entrenched bureaucracy
- Activists combatting seemingly intractable problems such as child malnutrition
The Research Says…
Yes, people can succeed at making these difficult changes. The authors found striking similarities in the strategies people used. They seemed to share a similar game plan.
What’s In It For You?
If you are looking for a “game plan” to support you in making the hard changes in life a little bit easier, Switch is a must read!
WHO WILL WANT TO READ Switch: How to Change Things When Change Is Hard?
Anyone facing change…is there anyone not facing change in today’s world…I doubt it!
==>CLICK HERE…..Switch: How to Change Things When Change Is Hard for this entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut<==
Why am I glad that I read this book…
I absolutely love the suggestion that each of us is accountable for changing things even though it may be incredibly difficult…and the awareness that each of us can do it when we bring both systems into alignment…check out this “game plan!”
I hope you have enjoyed this review and if you have any questions about “Switch: How to Change Things When Change Is Hard” or want to leave your own personal review, please leave a comment below. I would love to hear from you. Here is a link to my profile.
All the best!
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